As an entrepreneur, time is one thing that you most likely aren’t going have a lot of, so you need to get smart with how you spend every second of the day.
Listening to podcasts while you’re driving or working out is a great way to stay up to date with relevant market trends and market influencers related to your specific topics of interest.
This is why I thought it’d be great to share three top-notch entrepreneur podcasts with you that all provide excellent content on a consistent basis.
I’ve listed the three entrepreneur podcasts in bullet point format below for your easy viewing reference.
- Social Triggers Insider Podcast by Derek Halpern
- Entrepreneur on Fire Podcast by John Lee Dumas
- Social Media Examiner Podcast by Michael Stelzner
Now that you know the three entrepreneur podcasts to check out, let’s take a deeper dive and get a sample of each one of them so that you can get a better idea of what they’re all about.
Disclaimer: These are my personal notes that I took during the show. I use the notes as a shortcut reference, so that I may go back and review them at a later date. It is my hope that these notes will assist you in learning more and reaching your goals. For the official show notes, please visit the respective websites associated in producing the shows.
Social Triggers Insider podcast by Derek Halpern
This is a summary of a Podcast presented on the “Social Triggers Insider” show, titled “How to Make Better Decisions in Life and Work.” The Podcast is hosted by Derek Halpern and his guest is Dan Heath.
Top four enemies of decision making. Enemy 1: Narrow framing (limiting your choices). Enemy 2: Confirmation bias (looking for information that supports what you want). Enemy 3: Short-term emotion (short term pressure). Enemy 4. Over confidence (you think you know more than you really do).
Look for the chance to try out something before you actually jump in and make the final decision. Move away from the (this or that) way of thinking, to the (this and that) way of thinking.
Remind yourself exactly why you are buying something before you actually make the purchase. Make sure you systematically check yourself before you make the decision. Don’t trick yourself with a confirmation bias. No one is ever going to tell you that your baby is ugly.
Don’t cherry pick evidence that supports what you want to believe in. Get both positive and negative feedback before you make a decision. Give ideas a chance to prove themselves. The future will always surprise you.
Use metrics or trip-wires that you can measure and make sure you are getting results before you make major investments. Learn to collect information from the world that just doesn’t flatter the idea of what you want.
Distance yourself before you make a decision. Stop making decisions good from the short moment and start thinking about them for the long-term. HeathBrothers.com is the site to get more information.
Entrepreneur on Fire by John Lee Dumas
The following is a summary of a Podcast presented on the “Entrepreneur on Fire” show, titled “6-Figure Scrapbooking Superhero.” The Podcast was hosted by John Lee Dumas and his guest was Lain Ehmann.
Lain’s favorite quote, “Do or do not, there is no try.” Don’t dabble in things, either commit to get them done or don’t do them at all. Do what you do with 100% effort. If you can’t commit 100%, don’t do it.
Commit to your audience and core market that you serve. Do a monthly webinar offering free content and ideas. Have different specialist on the webinar cover a wide range of topics. Lain uses WebEx Events Center because it handles thousands of people on the WebEx at one time.
Tips to think of before you do your first webinar: what content are you going to provide to your audience that’s going to bring the most value to them; can you do the webinar yourself or do you need to bring in an expert; determine what platform your audience is going to view your information on ie: video, voice, and such, then take action, sign up for the services you need, and execute your plan.
You don’t always have to compensate your guest if you are enabling them to reach a large audience through your networks. Focus on creating a large audience by sharing your success story and by showing how you can help them be more successful.
Look for ways to offer information of high value to your audience more often. Look for ways to cross-promote to extend your audience reach. Make a connection with your audience through webinars.
Stop working “in the business” and start working “on your business.” Help one person right now in your target audience and continue to do that routine every day. Check out Spreecast.com, it’s similar to uStream, and it’s a great new community builder service.
Keep reaching out to people every day, things will build up over time, and the small things will accumulate into big things.
Social Media Examiner by Michael Stelzner
The following is a summary of a Podcast presented on the “Social Media Examiner” show, titled “YouTube Success: How to Create a Successful YouTube Channel.” The Podcast was hosted by Michael Stelzner and his guest was Gideon Shalwick.
Gideon Shalwick is an online video and marketing expert. Why YouTube for your business: massive increase in businesses looking to use YouTube; great place to make a great connection with your audience; more people are starting to watch YouTube on their TV screens; and mobile views are growing.
Eight out of ten viral YouTube videos are professionally produced. Huge 35 – 55 year old demographic age group looking to find information on YouTube. A lot of niches are still wide open on YouTube, there is still a ton of opportunity. Sixty-nine percent of marketers plan on increasing their YouTube marketing this coming year.
Strategies for setting up a YouTube channel: focus on your area of business passion or your business skill set, then decide who your target market is, and start solving their problems via YouTube video.
Look to get your audience engaged and subscribe to your YouTube channel. YouTube views subscribers as a bonus, and gives you higher ranking if you have a lot of subscribers. Look to get a lot of likes, comments, and shares with your video, rather than just high view counts.
Use both a real person as well as screen share views in your videos. Standing up and writing on a whiteboard works very well as well. Use a unique custom thumbnail, it will help you stand out on YouTube. People scan YouTube by thumbnail images. Make sure it’s visually attractive, along with some colorful graphics and text. (1280 x 720) or (16:9) our the best video sizes to use on YouTube.
Great tool: go to channel settings, in video programming, featured video: you can add your logo on all your videos in the bottom left corner, or add another video you want in the bottom left corner of all your videos.
Maybe look to use this as an advertising opportunity, check YouTube rules first. Google the term “Vidiq Chrome Extension” to download and install a great tool that will show you information on videos, such as how many social shares it’s had and the amount of engagement the video has received.
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