Marketing Campaigns: 6 Simple Tools Every Marketer Needs to Use

Having the right marketing tools to do the right job is extremely important, especially when it comes to launching and measuring online campaigns.

Marketing Campaigns 6 Simple Tools Every Marketer Needs to Utilize

The days of advertising in a static form, meaning newspaper and print magazines, is slowly dying… so you need to get on board with the new online marketing tips, tools, and trends that will help you expand your reach and increase your sales.

Marketing Tools

People want to receive information in real time and get engaged in live conversations via social media ie: Facebook, Twitter, and so forth. For this reason, I’ve put together six simple tools that will help you maximize your next online marketing campaign.

Below are the six simple marketing tools in bullet point format for your easy viewing reference.

  1. Landing Pages to Capture Information
  2. Calls-to-Action to Guide People
  3. Email to Properly Send Personalized Communications
  4. Blog to Educate and Inform Your Audience
  5. Social Media to Extend Your Reach
  6. Analytics to Track and See What’s Working

Now that you’ve reviewed the six simple marketing campaign tools, let’s take a deeper dive into each one of them.

Landing Pages to Capture Information

You need to have an easy spot for people to enter their information into ie: name, email, and such… if it’s not easy, people aren’t going to take the time to do it. Landing pages are a great way to simplify the signup process.

Calls-to-Action to Guide People

People need crystal clear directions on what to do next when they’re on a website. Using simple and effective calls-to-action allow you to show where you want people to go to next. Some examples of simple calls-to-action are: click here, signup now, download the PDF, and so forth.

Email to Properly Send Personalized Communications

If people aren’t signing up for your email list, how are you going to effectively communicate with them when you want to get a message out to everyone. Some may say social media, but don’t forget about the power of email as well. Continue to work to build up your email subscriber lists and it will benefit you for years to come.

Blog to Educate and Inform Your Audience

Use your blog to inform and educate your audience. Your blog is not all about you, and how great your brand is… it’s about sharing industry news and what works vs. what doesn’t work in your market segment. Provide insider information and behind the scenes looks at how things really work.

Social Media to Extend Your Reach

There’s not another more overused word in online marketing than social media. The one warning with social media is that it needs to be used in tandem with the other five listed marketing tools included in this article. Look to grow your social media following by sharing such incredible information that your followers turn into raving fans that share your information with their followers.

Analytics to Track and See What’s Working

In order to know what’s working vs. not working, you need to track and monitor everything that you do. Once you take the baseline where you initially started, and then you run the marketing campaign and see where you ended up, you’ll have the valuable information to determine where to spend your future marketing efforts.

Let’s Talk More

If you like what you’ve read here, and you’d like to talk more about the six simple tools that every marketer needs to maximize their results, simply fill in our [request a consult] form, and we’ll immediately follow up with you to arrange a convenient time to speak on a one-on-one, highly personalized level.

Keep in Touch

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Being an Entrepreneur: It’s Going to Take Way More than You Think

Living the entrepreneur lifestyle is truly amazing, but it’s not something that you just naturally fall into. It takes planning, and in most cases, years of working long, hard, and strenuous hours… not knowing sometimes if you’re going to actually be successful or not.

Being an Entrepreneur It's Going to Take Way More than You Think

Being an entrepreneur takes some real guts, and you actually have to be a little bit crazy as well… at least this is what I’ve found to be true from hanging around super successful entrepreneurs over the years.

It Starts with an Idea

Just think about an entrepreneur’s journey when they’re first starting out for a minute… all they have is an idea in their head that they feel will make a difference in either their own life, or someone else’s, and they make the decision to just go for it.

Crazy Thinking

Most people will say this is a totally crazy way of thinking, and then they’ll just go back to their normal day job, working away, doing the same boring task, day in, and day out… while an entrepreneur is on the total other end of the spectrum, thinking that anyone that works a normal day job and doesn’t live the entrepreneur lifestyle is totally crazy.

It’s Your Choice

You see, there’s no right or wrong here… ultimately the choice to work a normal job, or the choice to live the entrepreneur lifestyle, is totally up to each individual person making the decision. I can tell you first hand that the entrepreneur lifestyle that you most likely see yourself living when you first start your business, is totally incorrect. The movies and TV glamorize the entrepreneur lifestyle as if it’s as easy as going to get a cup of coffee at Starbuck’s in the morning… let me tell you… it’s not.

Being an Entrepreneur

Successful entrepreneurs didn’t get to be successful by accident, they get to be successful by design, and you can do the same as well. One thing that you can do that will really help you out if you’re just getting started in business, is to utilize every resource possible to the maximum. I’m not talking about using a hundred resources here, I’m talking about picking out five to ten resources, and using them to the maximum.

The Entrepreneur Lifestyle

Living the entrepreneur lifestyle is the ultimate prize for a long, hard fought journey, that so few take, and that so few actually make. The ultimate entrepreneur lifestyle prizes come to those that put the time in up front, so that they can reap the rewards later, there’s no doubt about it.

Inspiration and Perspiration

You need to get fired up about this entrepreneur stuff, and you need to be able to tell people that tell you that you can’t do it, to go take a hike, because you can do it, but the inspiration and perspiration needs to come from within yourself. Listen, I’m not going to beat this “being an entrepreneur is going to be hard work” thing into your head or your soul… but I’m just laying it out and sharing how it really is, so that you understand what it’s going to take, and so that you don’t think it’s going to be all beautiful and pretty every day.

It’s Going to Take Heart and Soul

One last thought… you can personally live the entrepreneur lifestyle with some solid effort, but it’s going to take some heart, soul, and help from some places that you never expected. When you get to the other side, and you start living the entrepreneur lifestyle, you’ll know what I’m talking about.

Let’s Talk More

If you like what you’ve read here, and you’d like to talk more about the seven small business and entrepreneur tips that will keep you on the fast track, simply fill in our [request a consult] form, and we’ll immediately follow up with you to arrange a convenient time to speak on a one-on-one, highly personalized level.

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7 Small Business and Entrepreneur Tips to Keep You on the Fast Track

As a small business owner or entrepreneur, you absolutely need to make the most of every second, in every single day.

7 Small Business and Entrepreneur Tips to Keep You on the Fast Track

It’s not like you’re just going to wake up in the morning and have all the pieces of the puzzle get magically glued together for you.

Plan for Success

What top entrepreneurs and small business owners do, is they plan for their success… way in advance, and you can to, but it takes a certain mindset, as well as knowing what to do, and how to do it.

For this reason, I’ve listed seven of the top small business and entrepreneur tips in bullet point format below, in the hopes that you can pick up one or two of them and implement them into your life starting today.

  • Make a Picture of Yourself
  • Take Time to Talk
  • Do Worst to First
  • Stick to the Basics
  • Stay Aggressive
  • Ask for Help
  • Speak Clearly and Precisely

Now that you’ve seen the seven small business and entrepreneur tips in short form, let’s take a more specific and deeper dive into each one.

Make a Picture of Yourself

Draw out a picture of where you see yourself six months from now, and then a year from now. What does it look like… is it what you want it to be… if not, go back to the drawing board, figure out why it’s not looking the way you want it to, and find out a way to make the changes you need to so that you can achieve what you want to.

Take Time to Talk

Paying attention to the person you’re talking to is vital to solid communication. You don’t want to be a “drive by shooting” when you’re talking to people. Invest the time and effort into the other person when you’re listening to them, and you’ll reap the rewards of improved relationships in the future.

Do Worst to First

Do the most aching things you have to do on any given day first. This way you clear away all the clutter of what you don’t like, and you can focus on what you do like the remainder of the day. You want your mind to be free to think clearly throughout the day, so get those things you like the least, out of your way early in the day.

Stick to the Basics

Every once in a while you need to go out on a limb and stretch yourself into new areas, but don’t forget about the basics of what got you to where you’re today ie: talking to people, listening to people, helping people, and just being a solid person to everyone you come in contact with, day in, and day out. The basics work, that’s why they’re called “basics,” so don’t lose site of that.

Stay Aggressive

You need to keep that inner drive going and continue to throw away any excuses that pop up along your journey. Just like in a sports game, you need to have some spark to make things happen. Being aggressive is not being stupid… it’s calculating the risks in advance and making educated decisions based off of the information you have.

Ask for Help

Being confused and not asking for help is flat out insane behavior. If you don’t know something, ask for help, it’s that simple. Yes, it’s tough for most people to ask for help, but once you do it a few times you get over the fear of asking, and it just becomes second nature to you. Give it a try a few times and see how it works for you.

Speak Clearly and Precisely

You want to get your point across by clearly communicating your message via verbal communication. Verbal communication is vitally important in today’s world of online meetings and hangouts, and the more clear and precise you’re, the much better off you’ll be. If you’re speaking at an event or giving a demonstration, have an outline of what you’re going to say so that you can stay on track.

Let’s Talk More

If you like what you’ve read here, and you’d like to talk more about the seven small business and entrepreneur tips that will keep you on the fast track, simply fill in our [request a consult] form, and we’ll immediately follow up with you to arrange a convenient time to speak on a one-on-one, highly personalized level.

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7 Entrepreneur and Small Business Tips To Keep You on the Fast Track

As an entrepreneur or small business owner, you absolutely need to make the most of every second, in every single day.

7 Entrepreneur and Small Business Tips To Keep You on the Fast Track

It’s not like you’re just going to wake up in the morning and have all the pieces of the puzzle get magically glued together for you.

Plan for Success

What top entrepreneurs and small business owners do, is they plan for their success… way in advance, and you can to, but it takes a certain mindset, as well as knowing what to do, and how to do it.

The Seven Tips

For this reason, I’ve listed seven of the top entrepreneur and small business tips in bullet point format below, in the hopes that you can pick up one or two of them and implement them into your life starting today.

  • Tell the Truth First and Fast
  • Watch Your Actions
  • Provide the Inside Scoop
  • Relax and Stay Focused
  • Don’t Become a Firefighter
  • Focus on Outcome
  • Focus on Results

Now that you’ve seen the seven entrepreneur and small business tips in short form, let’s take a more specific and deeper dive into each one.

Tell the Truth First and Fast

It doesn’t get much simpler than just telling the truth right away, but for some reason people like to stretch the truth or make up some crazy lie to cover themselves, only for it to lead into a never ending continuing lie. Save yourself the time and heartache, tell the truth first and fast and never worry about any of the junk that lying ultimately leads to.

Watch Your Actions

Get involved in actions that are going to bring you the highest return, in the least amount of time. Find out what works in your business, and stick with it… and do it over and over, and over again. When it stops working, switch it up, and test other ways to make it work again. Time is not on your side, so learn to be quick and efficient.

Provide the Inside Scoop

People love to hear about the latest and greatest trends, so pick up some in your businesses specific market segment and become the inside scoop that people turn to when they want to know the skinny on what’s really going on. It’s not that hard to do, it just takes a consistent effort, over an extended period of time.

Relax and Stay Focused

No one likes it when a person is always complaining or running around like a crazy person. Stay relaxed, in the moment, and maintain your focus, no matter what the circumstances are. The more focused and relaxed you are, the more efficiently you’ll be able to get things done.

Don’t Become a Firefighter

Solve problems very quickly by immediately addressing them and delegating them out to the person or department that can handle them the best. Being a firefighter takes up valuable time and resources, and when you personally position yourself as that type of person, it’s not going to leave you a lot of time to be pro-active in your other main roles.

Focus on Outcome

Ultimately you’re looking to have a positive outcome, so to get there, you need to take part and participate in activities that are going to continually move you closer to your desired outcome on a daily basis. Getting to your desired outcome is not going to happen overnight, you need to take it day by day, and continue to be consistent with your daily actions.

Focus on Results

Monitor and track what activities you do that bring you the best results. Focus on the finish line, not on the actual race. It’s results that you’re looking for, and it’s results that are going to make you successful in whatever you’re looking to achieve in business or life. The most successful people always start at the finish line and work their way backwards to how they’re going to get there. Give it a try and see how it works for yourself.

Let’s Talk More

If you like what you’ve read here, and you’d like to talk more about the seven entrepreneur and small business tips that will keep you on the fast track, simply fill in our [request a consult] form, and we’ll immediately follow up with you to arrange a convenient time to speak on a one-on-one, highly personalized level.

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Handling the “No” Objection in Sales: How to Overcome It and Win

When a customer says “no” to something you presented, don’t take it personally… most likely you just need to go back to the drawing board and create the need better or create a stronger return on investment.

Handling the No Objection in Sales How to Overcome It and Win

What happens is that sales reps get frustrated and disappointed when their clients say “no” and they just end up throwing away all the work that they put into building their case in the first place. Throwing away everything is not the right thing to do… in fact, it’s the worst thing you can do.

Listening for Buying Signals

Hearing “no” from a client can actually be a buying signal from them if you listen hard enough. Once you can get to the bottom of what they’re actually saying “no” to, you can simply focus on overcoming that objection, and representing your idea again at a later time, with facts and evidence that support how you’ve been able to overcome their objection.

Smooth Sailing May Not be Good

When you’re in a sales process and everything is going absolutely perfect with no objections, typically there’s a large objection looming that you just haven’t been made aware of yet… this is not good. The faster you can get to the objections out in the open, the faster you can overcome them, and the faster you’ll get the sale.

It’s About Advantages

Now, if you consistently read my content, you know that I’m always talking about creating advantages for yourself, by taking advantage of opportunities where other people quit and throw the towel in… this “no” scenario is another perfect example for you as well.

An Example for You

For example: you’re in a RFP and the client says “no” to you and that they’re going with another vendor because of XYZ, now do you throw the towel in and just give up… no way, you turn around, you find out the strengths that they liked in the vendor that they chose, you show them how your strengths match up better and how they may have misunderstood what you had presented, you handle their objections, you turn up the heat, and you get the deal turned around in your favor.

The Winning Attitude

The above attitude and actions are what the strongest sales reps in the world have, and you can have it to… you just need to implement it into your strategy moving forward. Now, the trick here is to not get yourself backed up against the wall where you have to lose the deal to actually win it back… this is not good, but I’m just giving you some ideas on how you can get some quick momentum and win back some of the deals that you may have initially lost, or are losing right now.

This is the Flat Out Deal

Here’s the flat out deal and what point I’m trying to get across to you… do what you need to do to discover objections as fast and as early as possible, understand that “no” is usually hiding behind an objection, handle the objections in a timely and effective manner, and if you’ve ever been told that you’ve lost a sale, don’t just give up… circle back, turn up the heat, handle the objections again, and wrap up the order.

Let’s Talk More

If you like what you’ve read here, and you’d like to talk more about objection handling, simply fill in our [request a consult] form, and we’ll immediately follow up with you to arrange a convenient time to speak on a one-on-one, highly personalized level.

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3 Easy Steps to Getting New Clients: Be Unique, Different, and Genuine

When it comes to getting new clients, if you do the same things that everyone else is doing in your market segment, how are your results going to be any different from anyone else’s… the answer is… they’re not going to be.

3 Simple Steps to Getting New Clients Be Unique, Different, and Genuine

You know what this type of behavior is called… it’s called insanity, and unfortunately it happens in business every single day. Don’t let your company fall into this mindset because it will not lead you to the place you’re looking to go.

Getting New Clients

In terms of getting new clients, the three easy steps you can take are listed below.

  • Be unique with what you offer
  • Be different with what you offer
  • Be genuine with what you offer

It’s pretty self explanatory here, but in case you’re interested in taking a deeper dive into each of the individual steps, I’ve included a bit more detail into each one in the paragraphs below.

Be Unique

Be the only one in your field doing something a certain way, and pave the road that everyone else follows. Typically when something is unique, a higher value is given to it, so if you can position yourself as being unique, you know what that means… most likely more money for you.

Be Different

Do things differently and show people how what you provide is really going to make a difference in their life or business.

Be Genuine

Being genuine is at the top of my list… without that, you really have nothing. Be who you are in real life with your clients, and just be naturally genuine. If you’re not, your “BS” is ultimately going to rise to the surface and everything you took the time to build, is going to get ruined.

Let’s Talk More

If you like what you’ve read here, and you’re interested in learning more about how you can specifically get more clients for your business, simply fill in our [request a consult] form, and we’ll immediately follow up with you to arrange a convenient time to speak on a one-on-one, highly personalized level.

Keep in Touch

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Email Subscribers: Focus on Your Engagers and Dump the Rest

Yes, it’s great to have a massive list of email subscribers, but if your list is old and outdated and no one is taking action on what you send out, you have to ask yourself… what’s the real purpose of it.

Email Subscribers Focus on Your Engagers and Dump the Rest

There’s no purpose in you continuing to pay an email service provider to host all your useless email addresses of people that never take action on what you send out.

Focus on Your Engagers

What you need to do in terms of your email subscribers, is focus on your engagers… the people that are taking action on the emails that you send out, and then dump the rest.

A good idea is to work on furthering your relationships and finding out more about your email subscribers that are taking action with what you send out, such as: what they do for their business, how your information helps them in their business, or anything else you can think of to make your relationship more personal.

Take Care of What You Have

Personally speaking, once I started focusing on my email subscribers that were engaging on what I sent out, my entire world opened up, and new additional sales opportunities came about.

Where as before, when I was focusing on every one of my email subscribers, I was running so fast that I was losing site of what was really important… which was my focusing on my engagers. What’s important today, is that I take care of what I have, and that I provide the ultimate client experience to those people and businesses that put their trust in me.

Yes, I love to write new business, but I committed to my current clients in full, to treat them first… this is my one-percent crew. We form real relationships together, we understand each other, and we sincerely care about each others well being both personally and in business.

Offer the Highest Quality

It’s not easy to offer a highly personalized service for a lot of people and businesses without a massive support staff, so if you don’t have the massive staffing budget, just focus on providing the highest quality product or service you can, with the budget and personnel that you have.

Maintain Your Focus

It’s easy in the beginning to think, numbers, numbers, numbers, but I’d rather sell ten cupcakes to one person, rather than ten cupcakes to ten people… that just makes more sense to me.

Your current client base is most likely where your best opportunity to increase sales is going to be, so don’t overlook what you have sitting right there in front of you.

Email Subscribers

Respect your email subscribers addresses, don’t just send out junk, and whatever you do, build your email subscriber list up naturally. It may grow slow, but it will work for you in the future… believe me, I speak from personal experience.

Action Steps for You

To wrap things up, simply go through your email subscribers list, sort the people that interact with your emails, sort the people that do nothing, then separate your email list into two categories, the (engagers and non-engagers) and then focus on the ones that are engaging with you.

Dump the rest (non-engagers) and start fresh. It may be tough at first, but it will be much more rewarding later. This will allow you to focus on what really matters, the great clients that you already have in front of you.

Serve your clients the best meal they’ve ever had, make their experience so great that they’ll tell there friends, and you will see success like never before.

Let’s Talk More

If you like what you’ve read here, and you want to get some help increasing your email subscribers list, simply fill in our [request a consult] form, and we’ll immediately follow up with you to arrange a convenient time to speak on a one-on-one, highly personalized level.

Keep in Touch

If you like this information and want to receive similar entrepreneur, business, and leadership updates automatically via our email subscriber list, simply [subscribe] and you’ll get pinged anytime new information is shared. We never send out junk or fluff, just great information.

Small Business Help: Why You Need to Go Out and Get New Clients

Owning a small business and just sitting inside your store waiting for new clients to come knocking on your door is crazy!

Small Business Help Why You Need to Go Out and Get New Clients

In fact, it’s one of the fastest ways for you to burn all the money you’ve invested in the business.

Get Out and Make it Happen

As a small business owner you need to get out in front of your target market, hustle around, and make things happen, there’s no time to rest. Sitting down in your new office and staring at your ceiling is not going to get you the business that you need to pay your bills every month. Hanging out on the various social media channels that everyone says you can get so much business from, is most likely not going to work out for you in the beginning either.

Meet with People in Person

What you need to do is focus on your local target market that you can physically meet with in person. There’s no faster way to close a sale than to meet face-to-face with someone. Yes, online sales with no personal contact are great, but they’re not the norm for businesses that are just starting out.

Don’t Get Caught Up

What happens is that business owners get caught up in listening to the handful of success stories where people launch their businesses one-hundred percent online and have raving success, and when they don’t personally have the initial success, they get disappointed and give up. This is not the way you want to do things.

Focus on Your Local Market

What you want to do in the beginning is use both your local target market that you can hit physically in person, as well as sprinkle in some online content at the same time. You’re hedging your bet by doing it this way, and you’re maximizing your exposure simultaneously.

Yes, it’s Pretty Simple

Listen, these are just some simple down to earth ideas that flat out work… it’s that simple. Like I always say, running a small business isn’t rocket science, you just need a strong foundation, a solid plan of action, and you need to get up off your behind and execute your plan.

Let’s Talk More

If you’re an entrepreneur or small business that wants to get some help with getting new clients, simply fill in our [request a consult] form, and we’ll immediately follow up with you to arrange a convenient time to speak on a one-on-one, highly personalized level.

Keep in Touch

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Generating Sales Leads: A Simple 5 Step Guide to Generating More Leads

Generating qualified sales leads for your organization really isn’t that difficult… that is… if you know what to do, and how to do it.

Generating Sales Leads A Simple 5 Step Guide to Generating More Leads

So let me break down the process of how you can get new qualified sales leads into the most simplest terms possible.

The Five Simple Steps

As usual… I’ve broken the five simple steps to generating sales leads into numbered points for your easy viewing reference.

  1. Subscribe to the top three most popular magazines in your market segment
  2. Every month when you get a new issue, read through the magazine and rip out the pages that have interesting articles
  3. Take the articles that you ripped out and enter as much information as you can gather into your Salesforce or other CRM that you use
  4. Put together a highly personalized email to the person mentioned in the article that you ripped out and send it to them
  5. Start a dialogue and let them know why you initially reached out to them, as well as what problems you solve for companies like theirs

Again, generating sales leads for your organization is not rocket science… all you need to do is put together a solid executable plan, and then actually follow through with it.

You Have to Follow Up

The fortune is in the follow up in anything that you do, so don’t think that just one personal touch to a prospect is going to make anything happen. What you’re looking to do is start a conversation that builds into something more later on down the line.

Build the Relationship First

The same philosophy mentioned above can be used with sites online that publish content related to your market segment as well. You just need to remember to focus on building value add relationships at first, and don’t worry about getting a quick sale, because when you build value over time, the sales naturally come.

Be Sincere and Genuine

One last reminder… be sincere, genuine, and don’t waste people’s time.

Let’s Talk More

If you’re an entrepreneur or small business that wants to get some help with generating sales leads, simply fill in our [request a consult] form, and we’ll immediately follow up with you to arrange a convenient time to speak on a one-on-one, highly personalized level.

Keep in Touch

If you like this information and want to receive similar entrepreneur, business, and leadership updates automatically via our email subscriber list, simply [subscribe] and you’ll get pinged anytime new information is shared. We never send out junk or fluff, just great information.

Best Sales Practices: Get Back to the Basics of Meeting In-Person

There comes a time in a new or existing business relationship when a face-to-face meeting is definitely the way to go.

Best Sales Practices Get Back to the Basics of Meeting In Person

Yes, it may involve you jumping on a plane or train, but it will be worth every minute of time, and every dollar spent… that is, if you line up the meeting properly.

The funny thing about meetings is that when the host puts them together properly, the meeting actually starts (pre-information) way before the actual physical meeting, and it ends (post-information) way after the actual physical meeting.

So let’s take a look at the three primary stages of an effective in-person meeting.

  • Before the Meeting
  • During the Meeting
  • After the Meeting

Now that we know what the three stages of a successful in-person meeting are, let’s take a deeper dive into each specific one and learn how we can maximize the time and money spent in putting it all together.

Before the Meeting

Send out a crystal clear agenda reviewing exactly what’s going to be presented, so that both parties know what to expect. Be sure to mention the estimated time the meeting is going to take. Make sure introductions of anyone that’s going to be with you physically, or calling into the conference, occur before the meeting date.

During the Meeting

Have something to hand out to the person that you’re meeting with, especially if what you sell or provide is a physical product. Always have coffee, easy to nibble on snacks, and cold water to offer. Always stick to your timeframe and your agenda that you sent out in your pre-meeting notes.

After the Meeting

Follow up within twenty-four hours recapping everything that was reviewed in the meeting, and be sure to include any follow up actions that were uncovered. Make sure that within three days that all action items have been responded to and answered in full.

It’s Not Rocket Science

It doesn’t get much simpler than this three stage in-person meeting approach. Again, like always… it’s not rocket science here… it’s all about keeping everyone informed and engaged with exactly what’s going on… it’s that simple.

One very important take-away for you to remember, is that “the fortune is in the follow up,” don’t ever forget that.

Let’s Talk More

If you’re an entrepreneur or small business that wants to get back to the basics of meeting in-person, simply fill in our [request a consult] form, and we’ll immediately follow up with you to arrange a convenient time to speak on a one-on-one, highly personalized level.

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Great Podcasts: A Summary of 3 Top-Notch Entrepreneur Podcasts

As an entrepreneur, time is one thing that you most likely aren’t going have a lot of, so you need to get smart with how you spend every second of the day.

Great Podcasts A Summary of 3 Top-Notch Entrepreneur Podcasts

Listening to podcasts while you’re driving or working out is a great way to stay up to date with relevant market trends and market influencers related to your specific topics of interest.

This is why I thought it’d be great to share three top-notch entrepreneur podcasts with you that all provide excellent content on a consistent basis.

I’ve listed the three entrepreneur podcasts in bullet point format below for your easy viewing reference.

  • Social Triggers Insider Podcast by Derek Halpern
  • Entrepreneur on Fire Podcast by John Lee Dumas
  • Social Media Examiner Podcast by Michael Stelzner

Now that you know the three entrepreneur podcasts to check out, let’s take a deeper dive and get a sample of each one of them so that you can get a better idea of what they’re all about.

Disclaimer: These are my personal notes that I took during the show. I use the notes as a shortcut reference, so that I may go back and review them at a later date. It is my hope that these notes will assist you in learning more and reaching your goals. For the official show notes, please visit the respective websites associated in producing the shows.

Social Triggers Insider podcast by Derek Halpern

This is a summary of a Podcast presented on the “Social Triggers Insider” show, titled “How to Make Better Decisions in Life and Work.” The Podcast is hosted by Derek Halpern and his guest is Dan Heath.

Top four enemies of decision making. Enemy 1: Narrow framing (limiting your choices). Enemy 2: Confirmation bias (looking for information that supports what you want). Enemy 3: Short-term emotion (short term pressure). Enemy 4. Over confidence (you think you know more than you really do).

Look for the chance to try out something before you actually jump in and make the final decision. Move away from the (this or that) way of thinking, to the (this and that) way of thinking.

Remind yourself exactly why you are buying something before you actually make the purchase. Make sure you systematically check yourself before you make the decision. Don’t trick yourself with a confirmation bias. No one is ever going to tell you that your baby is ugly.

Don’t cherry pick evidence that supports what you want to believe in. Get both positive and negative feedback before you make a decision. Give ideas a chance to prove themselves. The future will always surprise you.

Use metrics or trip-wires that you can measure and make sure you are getting results before you make major investments. Learn to collect information from the world that just doesn’t flatter the idea of what you want.

Distance yourself before you make a decision. Stop making decisions good from the short moment and start thinking about them for the long-term. HeathBrothers.com is the site to get more information.

Entrepreneur on Fire by John Lee Dumas

The following is a summary of a Podcast presented on the “Entrepreneur on Fire” show, titled “6-Figure Scrapbooking Superhero.” The Podcast was hosted by John Lee Dumas and his guest was Lain Ehmann.

Lain’s favorite quote, “Do or do not, there is no try.” Don’t dabble in things, either commit to get them done or don’t do them at all. Do what you do with 100% effort. If you can’t commit 100%, don’t do it.

Commit to your audience and core market that you serve. Do a monthly webinar offering free content and ideas. Have different specialist on the webinar cover a wide range of topics. Lain uses WebEx Events Center because it handles thousands of people on the WebEx at one time.

Tips to think of before you do your first webinar: what content are you going to provide to your audience that’s going to bring the most value to them; can you do the webinar yourself or do you need to bring in an expert; determine what platform your audience is going to view your information on ie: video, voice, and such, then take action, sign up for the services you need, and execute your plan.

You don’t always have to compensate your guest if you are enabling them to reach a large audience through your networks. Focus on creating a large audience by sharing your success story and by showing how you can help them be more successful.

Look for ways to offer information of high value to your audience more often. Look for ways to cross-promote to extend your audience reach. Make a connection with your audience through webinars.

Stop working “in the business” and start working “on your business.” Help one person right now in your target audience and continue to do that routine every day. Check out Spreecast.com, it’s similar to uStream, and it’s a great new community builder service.

Keep reaching out to people every day, things will build up over time, and the small things will accumulate into big things.

Social Media Examiner by Michael Stelzner

The following is a summary of a Podcast presented on the “Social Media Examiner” show, titled “YouTube Success: How to Create a Successful YouTube Channel.” The Podcast was hosted by Michael Stelzner and his guest was Gideon Shalwick.

Gideon Shalwick is an online video and marketing expert. Why YouTube for your business: massive increase in businesses looking to use YouTube; great place to make a great connection with your audience; more people are starting to watch YouTube on their TV screens; and mobile views are growing.

Eight out of ten viral YouTube videos are professionally produced. Huge 35 – 55 year old demographic age group looking to find information on YouTube. A lot of niches are still wide open on YouTube, there is still a ton of opportunity. Sixty-nine percent of marketers plan on increasing their YouTube marketing this coming year.

Strategies for setting up a YouTube channel: focus on your area of business passion or your business skill set, then decide who your target market is, and start solving their problems via YouTube video.

Look to get your audience engaged and subscribe to your YouTube channel. YouTube views subscribers as a bonus, and gives you higher ranking if you have a lot of subscribers. Look to get a lot of likes, comments, and shares with your video, rather than just high view counts.

Use both a real person as well as screen share views in your videos. Standing up and writing on a whiteboard works very well as well. Use a unique custom thumbnail, it will help you stand out on YouTube. People scan YouTube by thumbnail images. Make sure it’s visually attractive, along with some colorful graphics and text. (1280 x 720) or (16:9) our the best video sizes to use on YouTube.

Great tool: go to channel settings, in video programming, featured video: you can add your logo on all your videos in the bottom left corner, or add another video you want in the bottom left corner of all your videos.

Maybe look to use this as an advertising opportunity, check YouTube rules first. Google the term “Vidiq Chrome Extension” to download and install a great tool that will show you information on videos, such as how many social shares it’s had and the amount of engagement the video has received.

Let’s Talk More

If you’re an entrepreneur that needs help finding additional great entrepreneur podcasts or entrepreneur resources, simply fill in our [request a consult] form, and we’ll immediately follow up with you to arrange a convenient time to speak on a one-on-one, highly personalized level.

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Entrepreneur Help: The Road to Success is Always Under Construction

The title of this article “The Road to Success is Always Under Construction” sums up what most entrepreneurs go through on a daily basis.

Entrepreneur Help The Road to Success is Always Under Construction

Just when you think you have it nailed, something else pops up. It’s a good thing though, as an entrepreneur, the excitement keeps you on your toes.

No Two Days are Alike

Waking up to a new challenge every day is exciting, understanding that no two days are going to be alike is exciting as well. Entrepreneurs are sailor’s in a wild ocean, they’re people that navigate undiscovered territories, and they’re people that love what they’re doing.

Look for Opportunities

Try telling an entrepreneur that has a desired goal that’s in line with his or her true-hearts desire that they can’t achieve what they want to and watch what happens… the entrepreneur is going to look at you like you’re crazy.

The funny part about being an entrepreneur is that sometimes the closest people to you feel like you’re crazy ie: wife, husband, partner, kids, and parents. It’s ok, only you know when it’s one-hundred percent right. I can tell you from real life experience, if you don’t jump on opportunities, they will pass you by. I’m not recommending to jump on all opportunities, what I’m saying… is that if the research and ROI is good on the opportunity, go for it.

Multiple Revenue Streams

Not every opportunity is going to be a home run, you need to look to get some base hits, and you need to look to get a few different opportunities going… multiple revenue streams work best. This is why the road to success is always under construction.

Pave Your Own Road

When you’re pushing the limits, sometimes there is no road, and you’re just driving through the woods hanging on for your life. The beauty of it is that your paving a road behind you, so that other people can succeed in the future behind you as well.

Now we’re getting somewhere… becoming successful ourselves, and along the way helping others become successful. If you want to feel fulfilled at the end of every day, this is really the way to do it. It’s also a phenomenal way to become ultra-successful yourself.

Being an Entrepreneur

Successful people all go through the same trials and tribulations that you do, they’re no different, everyone is human. The difference between successful people and unsuccessful people is in the way that they handle and interpret situations.

Successful Behaviors

When you see a road detour, do you stop and go back home… no, you quickly make the proper adjustments and look to find the next shortest route, it’s that simple. One of the great things I love about successful behaviors, is that they can be taught, just like you can learn spanish or french, you can learn the behaviors, ideas, and principles which drive successful people. This is the one of the main objectives of my 90DayEntrepreneur site.

Four Triggers to Accelerate Success

A lot of people ask me what they can do to become more successful, and I typically share with them that there are four primary triggers that will accelerate them into success, faster.

The four triggers are listed below for your easy viewing reference.

  1. Grades (continue to learn)
  2. Attitude (staying positive)
  3. Effort (put forth as much as you can)
  4. Behavior (is what you’re saying matching what your physically doing)

If you hit on all four of these primary triggers on a daily basis, you’ll become successful, there’s no doubt about it… some of us quicker than others, but you’ll become successful.

Let’s Talk More

If you’re an entrepreneur that needs help navigating the business roads to success, simply fill in our [request a consult] form, and we’ll immediately follow up with you to arrange a convenient time to speak on a one-on-one, highly personalized level.

Keep in Touch

If you like this information and want to receive similar entrepreneur, business, and leadership updates automatically via our email subscriber list, simply [subscribe] and you’ll get pinged anytime new information is shared. We never send out junk or fluff, just great information.